Meritocracy actively promotes the arts, science, mathematics, philosophy, architecture, design etc. It's contemptuous of celebrity culture, and particularly those who are famous for being famous. It's anti-materialistic. Whereas oligarchs are consumed with their desire for material wealth and conspicuous spending, meritocrats are obsessed with culture and the experiences of the mind. The Meritocracy seeks to remove the link between parental wealth and children's outcomes in life, and to eradicate nepotism and cronyism, the dual drivers of privilege. Meritocracy is just a new way of saying a very old word: aristocracy - rule by the 'best'.