Christmas Disneyland visitors can choose gifts from Ukrainian start-up
Among the unique trademarked items offered in some Disneyland stores are the original creations of Ukrainian start-up – Ugears.
18.3 million people. That’s how many visitors Disneyland welcomed in 2017, and huge numbers of them will show up today and tomorrow – the weekend before Christmas. Along with riding the roller-coasters and seeing the shows, visitors to “The Happiest Place on Earth” buy an abundance of gifts and souvenirs. Starting just last month, among the unique trademarked items offered in some Disneyland stores are the original creations of Ukrainian start-up – Ugears.
Ugears specializes in what they call “mechanical 3D puzzles” designed for customers to assemble themselves, without needing any glue or tools. So far the collection for Disneyland includes the Monorail, Main Street Trolley, Cinderella’s Carriage, and the “Walter E. Disney” Railroad Locomotive, and sell for an approximate $50 each, (according to a Disney fan page). Not bad considering each visitor to Disneyland is estimated to spend $200. while at the theme park.
Ugears is an unexpected Ukrainian success story that, as reported by the KyivPost, in 2015 crowdfunded a total of $406,000 on Kickstarter (in spite of originally asking only for $20,000), and went on to raise an additional $531,00. with three more crowdfunding campaigns. Ugears reports that in just those few short years the company has exploded to distribution in 40 countries, nearly 200 employees and as of August 2017 had and estimated capital of $1.2 million.