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Old 10th November 2015, 19:58
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All About Ukraine (Gamers in Ukraine)
UNIVERSALLY SPEAKING 29th September 2015

Stat tracker SuperData says that the average playing time for gamers in Ukraine is the third highest in Eastern Europe (82 days) just behind Poland and Turkey. Ukrainian gamers actually play games far more frequently than those in neighbouring Russia (70 days).

However, despite the popularity of games, Ukrainian consumers currently do not spend a great deal of money on them. Euromonitor expects video game sales to hit just £57m in 2015. This is because free-to-play and social games, which do not require people to spend money, are very popular in the region.

But that could change if publishers and developer started treating the territory with more care. Russian is a language that is beginning to fade away among younger Ukrainians. What’s more, there is now hostility towards Russian imports by some consumers.

“[Translating into Ukrainian] would show that the publisher or developer cares about the Ukrainian-speaking audience, especially nowadays, when struggling with the Russia-backed invasion takes place in the East of my country, and the patriotic spirit is getting higher and higher all the time,” continues Oliynyk.

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Ukraine video games territory report | Universally Speaking
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Old 9th December 2015, 20:18
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Virtual reality gaming revolution showcased at Paris exhibition
UT UKRAINE TODAY Oct 30, 2015 (VIDEO)

Visitors had the opportunity to experience a vast array of new action games

Imagine stepping into the world of reality or fantasy, without having to leave your couch.

Well, at Paris Games Week, that's exactly what's happening. Visitors could test a number of headsets, transporting them to a wide variety of worlds, from shooting scenarios to Formula One racing.

Gamers could test the new PlayStation VR and Oculus Rift – high-tech consoles which could revolutionize the way we play games in the future.

The Communications Director for Sony in France gave us his view. He said:

Richard Brunois, Sony France Communications Director: "This is a virtual reality experience and it's really difficult to describe it, you need to live it. The principle is to wear an helmet on your face and to dive into a universe, which could be a motor race, a robbery, a sports game, like behind me. There are many different universes, now 200 games are being created with distinct universes and we can think that this is one of the next video game revolutions."

For many video games fans, this was their first time testing the technology – and judging by their reaction, It wasn't long before they had been completely immersed into the out-of-this-world experience.

One fan Florian said: "It was really surprising. When you look up you see the ceiling, behind you, you can really see every surface possible. And the fact you can grab things with your hand and really be immersed in a shooting it was great, I really believed I was there. You sit down, you stand up, you target, it was great. You fully experience the game."

Virtual reality is on the verge of the mass market. The Facebook-owned Oculus and Sony's PlayStation are planning to release their headsets early 2016. Virtual reality gaming revolution showcased at Paris exhibition - watch on - uatoday.tv
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Old 1st April 2016, 23:45
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Super awesome battle tank wars Behind the Russian-Belarusian rivalry for the hearts and minds of the world’s video-game nerds
11:14, 28 March 2016 MEDUZA

Russia's Federal Anti-Monopoly Service has begun reviewing an allusion to World War II in an advertisement for the computer game “Armored Warfare: Project Armata,” which the Russian company Mail.Ru Group launched into open beta testing last October. Mail.Ru Group says the complaint submitted to Russian regulators is a scheme by its competitors—an unsubtle jab at the Belarusian gaming company Wargaming, which produces “World of Tanks.” Meduza looks at the ongoing battle between the world's two largest tank-gaming franchises.

World of Tanks is a game that pits players against each other in tank battles over the Internet. Across the planet, more than 150 million people play this game. While it costs nothing to play, it's possible to spend money to buy “experience,” new tanks, and other knick knacks. These bonuses for sale have made the game enormously lucrative for its owners. Last month, Bloomberg included the game's creator, Victor Kislyi, on its list of billionaires.

The global market for “free” games is estimated to be worth $16.5 billion, so it's no wonder that more than a few companies are doing their darndest to repeat the Belarusians' success and grab a piece of the profits for themselves. Last fall, a beta version of the game Armored Warfare: Project Armata hit the Web. Developed by Obsidian Entertainment in Irvine, California, the game is being produced by My.com, a subsidiary of Mail.Ru Group established in 2012 to introduce the Russian company to the US market.

In January 2016, Mail.Ru launched an unusual promotion: anyone who registers to play Armored Warfare and actually uses the game for a certain amount of time can receive virtual currency valid with the game's competitor, World of Tanks. “At the end of the trial, each participant gets to choose his own reward: continue developing Project Armata, getting a prepaid two-month premium membership and a special gift tank, or he can take the advertised 2,500 gold credits to another project,” Mail.Ru explains.

In response, Mail.Ru's competitor, Wargaming, uploaded to its website a screenshot of the Project Armata promotion, adding a picture of Dora the Explorer and the teasing caption, “Hey, let's help these guys find some players!”

A month later, Wargaming went a step further and unveiled a promotion encouraging users to change the email addresses they've linked to their gaming accounts, calling it a security measure. Of the list of email services identified as potentially compromised, Wargaming initially included the Mail.Ru domain. Users who took part in the email-changing campaign received 30,000 “experience points.”

Two days later, following a backlash from Mail.Ru, mention of the Mail.Ru domain disappeared from Wargaming's annoucement.

Mail.Ru called Wargaming's email scheme a “banal” act of revenge. “Fortunately, there are zero concerns about the security of our email,” a Mail.Ru spokesperson said at the time. “Wargaming is very nervous about the popularity of our new project, Armored Warfare, which appeals to a similar niche and is developing very well.”

On March 28, it was reported that Russia's Anti-Monopoly Service is demanding an explanation from Mail.Ru about a slogan appearing in its new advertising campaign for Armored Warfare. The slogan reads, “You grandfather liberated the world. Your father defended the peace. What will you do?” Regulators are reportedly demanding to know why the game used an allusion to World War II in an advertisement.

Commenting on the news, Mail.Ru's press office tried to shift the focus to World of Tanks: “Our competitors have such ‘reverence’ for the Second World War that they consider it permissible to use it as a foundation for enormous campaigns and missions where you can play not just as Soviet troops, but also as the fascists, with whom you can even win.” Mail.Ru says complaints about Armored Warfare to the Anti-Monopoly Service are entirely the inventions of the game's competitors.

Wargaming, meanwhile, denies that it's in any way involved in the complaints to regulators, saying that it doesn't do business that way. “It's important to understand,” the Belarusian company said in a press release, “that we're all responsible for the computer gaming market, which we ought to develop together, and we're ready to support our colleagues.”

The spirit of cooperation has yet to overwhelm everyone, however. On Monday, March 28, Mail.Ru took out a full-page advertisement for Armored Warfare in the newspaper Kommersant, where it ran the slogan “MAKE LOVE NOT WOT.” In a small footnote, Mail.Ru clarified that “WOT” most certainly doesn't stand for World of Tanks. https://meduza.io/en/feature/2016/03...ttle-tank-wars
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