Ivano-Frankivsk is a kind of relaxed city, not crowded with tourists like Prague for example.
It's a nice place to visit and later you can go to Ukrainian Carpathians.
There are many smaller and bigger towns like Yaremche, Tatariv, Vorokhta, Verkhovyna, Yablunytsya up there.
The highest Ukrainian Carpathian ranges are in Ivano-Frankivsk region along with the highest mountain in Ukraine, mt.Hoverla.
So Ivano-Frankivsk region might be similar to Scottish Highlands.
I'm not aware of any sorts of tourist traps here.
In general local people in West Ukraine are very polite.
Greetings from Ivano-Frankivsk, Ukraine
Yurko_uk